Samsung Electronics' Pre-earnings Guidance

□ On October 6, Samsung Electronics disclosed it’s '09.Q3 consolidated earnings estimate as follows.
- Sales: Approximately 36 trillion Won
- Operating profit: Approximately 4.1 trillion Won

□ The above estimate is provided for the convenience of investors, before the earnings results are finalized. Domestic disclosure regulations do not allow earnings estimates to be given in a range. Therefore, the above figures are the median of the earnings estimate range given below.
- Sales : 35 ~ 37 trillion Won
- Operating profit : 3.9 ~ 4.3 trillion Won


※ The estimate is based on non-financial business basis (including Samsung Card), and is provided for the convenience of investors only, before our external audit on the financial results of our headquarters, subsidiaries and affiliates is completed. Therefore, the above estimate may differ from the actual results.

※ The actual earnings results will be disclosed after the B.O.D's approval of '09.Q3 financial statements and quarterly reports.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au