Living With High Rates

Bloomberg UTV’s perspective on price rise and the challenges for
Indian Economy

Premieres on May 23

MUMBAI, May 19, 2011: As India is witnessing a northward trend in price rise since the last
12 months, food bills have burned bigger holes in the pockets of the consumers while rising
input & fuel costs have exerted immense pressure on the profit margins across businesses
- both large and small. The businesses of all sizes are facing an unpleasant brunt in terms
of rising labour and raw material costs as well as logistics expenses. All of this adds up
to uncertainty and may discourage savings and investments. The high inflation, climbing
interest rates and pinching crude prices also threatens to cut the pace of industrial growth.
Taking stock of this hard-hitting economic reality as India copes to live with rising prices and
peak inflation, Bloomberg UTV is launching a special series called "Living With High Rates".

This special 3-weeks series will provide a sense of how various sections of society cope with
the high interest rates and peak inflationary pressures, both of which impact economical
growth.

The "Living With High Rates” series is delivered in a high-frequency presentation style
aimed at offering impactful insights on India as it battles peak prices and rising cost
pressures. As India speaks out on this show, a greater awareness of the ground realities
comes to the fore directly from the affected.

The special series aimed at exploring the real financial state of the nation will be presented
through 4 distinct themes focussing on impact of high prices, inflation and rising interest
rates on Individuals; Small Businesses &Conglomerates, taking into account the perspectives
of Policymakers.

Tune in to Bloomberg UTV from May 23rd onwards and gain a much needed perspective
on Living with High Rates.

About Bloomberg UTV

Bloomberg UTV, India’s premiere Business news channel is a strategic partnership between
Bloomberg L.P., the global leader in business information, and the promoters (founders) of
UTV, India’s leading integrated media and entertainment enterprise. With an enviable squad

of Indian journalists, power of over 2500 professionals across the globe and a network
of 145 bureaus, Bloomberg UTV is a product of local news gathering, production and
distribution expertise combined with world class financial news capabilities and global
reach. The channel is positioned as an enabler that cuts out the terminology and presents
the honest truth. It ushers in the investment culture to a whole new class of Indian growth
aspirants that have somewhat been alienated with the erstwhile genre offering. Bloomberg
UTV received accolades for its programmes as well as promotional strategies at the NT
Awards 2011. It received the Best Live Telecast Show award for Today's Bets and the Best
Promo Award for the Earth Day campaign. Powered with thought leadership across markets,
news and path breaking features, Bloomberg UTV aims to lead the attitudinal shift where
intimidating numbers give way to usable knowledge and clarity…and aptly create a business
news delivery format that’s Blunt. And Sharp.