Chrysler 200

The ad for the Chrysler 200 luxury sedan gave viewers a dramatic, gritty tour of the rapper's hometown of Detroit over the beat of his song "Lose Yourself." It asked the question, "What does a city that's been to hell and back know about luxury?" Eminem answered, "This is the Motor City.

And this is what we do." It got immediate online buzz, with some Twitter users even saying it made them cry

Source: http://today.msnbc.msn.com/id/41451914/ns/business-business_of_super_bowl_xlv/