Bootyism

An airplane flew over Augusta National, asking, "TIGER: DID YOU MEAN BOOTYISM?" Bootyism, according to the authorities at Urban Dictionary, is "a religion originating in the east(coast) encouraging the endowment of large quantities of (female) booty, getting booty, banging booty, etc." (The definition has only 32 positive votes.) ...

Source: http://www.huffingtonpost.com/2010/04/08/tiger-woods-masters-prank_n_530879.html