Animal

Peperami arrived on British shores in 1982, somewhat by mistake, but was instantly loved nationwide.

This particular advertising campaign kicked off in 1993 and is still used to some extent, being adapted for 'Firesticks' (a hot bit of an animal) and Peperami mini (it's a little bit of an animal) and other guises. Clever, honest and hilarious. 3 things extremely rare in advertising these days...