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Toyota Launches Why Not Ad Campaign

Toyota Launches Why Not Ad Campaign

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Toyota launch whynotad campaign.

Today it would not discuss how much it will cost but the spending on the national TV, print and online ads in America, is expected to well exceed the $40 M they spent last year on ads. The campaign will run through March and focus on three corporate pillars; environmental commitment, economic impact and social responsibility. The ads were created by Dentsu America, New York; Toyota choose the theme of "Why Not?" after 6 months of consumer research.

The video of the TV commercial "Harmony" and making of the TV commercial. The Harmony commercial features a car made from twigs, mud, etc. by three people that slowly fades in time lapse images into the natural environment. The voice over asks "Can a car company grow in harmony with the environment? Why not?" and explains Toyota is working towards cars with zero emissions and "zero waste" in everything they do.

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