Geologix Launches National Campaign For VĪtl Waters
Posting ads for 7 years
Geologix, Inc., is launching a national campaign to promote Vītl Waters®, the newest line in its family of natural body and skin care products. Vītl Waters® Day Cream, Vītl Waters® Night Cream, Vītl Waters® Eye Cream, and Vītl Waters® Facial Cleanser are the subject of an infomercial airing February 8-14, in 17 markets coast to coast including New York, Los Angeles, Chicago, San Diego, and Detroit. Containing the highest percentage mineral-content water found to date anywhere in the world, Vītl Waters products boast 34 natural minerals extracted from the resulting aquifers of a 600-million-year-old saltwater sea in what is now the Michigan Basin.
"The intention of the infomercial is to educate the public about our proprietary mineral water, its history, and, most important, its scientifically proven benefits against aging,” says Geologix president Susan Gans. "The Vītl Waters tagline ‘600 million years young' is a provocative, curious contradiction. We want people to ask about Vītl Waters, learn about the benefits, and realize it's not a contradiction at all,” adds Gans.
Two important clinical studies have proven the water promotes the growth of human cells while inhibiting the growth of harmful microorganisms. "This combination is unique in the cosmetic industry,” says Gans.
Vītl Waters mineral water is drawn up from a depth of 1,400 feet through the last working well—owned and operated by Geologix—in Mount Clemens, Michigan, once known as "Bath City.” At the turn of the last century, international socialites, industrialists, and celebrities in search of relief from their aches and pains would return to Mount Clemens annually to "take the waters” and experience their therapeutic benefits. Testimonials support the curative powers of the mineral water for people suffering from joint aches, muscle pain, and various dermatological afflictions.
The water's positive attributes have enabled Geologix to cultivate relationships with Henry Ford Hospital, St. Joseph Mercy Hospital, top spas, and regional drugstore chains across the county. It also provides Geologix with a solid distribution platform from which to launch Vītl Waters and future brands in the global market.
For more information about Vītl Waters, call (248) 540-3000 or visit the Vītl Waters Web site: www.vitlwaters.com.
Michigan-based Geologix, Inc., comprises three unique body and skin care brands—Vītl Waters®, Mineral Essentials® and AcheAway® —whose products contain the highest percentage mineral-content water in the world. This proprietary water comes from the last working mineral water well in Mount Clemens, Michigan. Through a patented process, Geologix products deliver advanced blends of natural ingredients designed to slow the skin's aging process, soften and beautify skin, and regenerate skin tissues.