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Samsung's Game-changing 3d Tv Technology Is The Right Price For Aussie Families

Samsung's Game-changing 3d Tv Technology Is The Right Price For Aussie Families

Posted by samsung
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Sydney - 28 April, 2010 - Samsung 3D TVs are currently rolling out in stores across the nation following the announcement from Samsung Electronics Australia last week. Samsung announced the availability of the much anticipated new technology, positioning the consumer electronics manufacturer as the first to market with 3D TV in Australia.

Impressed consumers across the country flocked to retailers across the weekend for a first look at the Samsung LED 3D TVs, and agreed that the offer was ‘surprisingly affordable' for such innovative technology.

One consumer and his family who visited a major electrical appliance retailer over the weekend to experience the new Samsung LED 3D TV's, Avi Orski of Maroubra NSW, said he had been looking to buy a new television and was excited to see that he could purchase a new 3D TV for not much more than he was expecting to spend on a new 2D LED.

"We had been planning on buying a new television for the family for some time and had seen the excitement around 3D. We were surprised to see the units are actually not that much more than standard flat-screen televisions, representing great value for such a ground-breaking technology,” said Mr Orski.

To demonstrate the affordability and reason why consumers should purchase new 3D technology now is best shown by comparing new technology a year ago versus today. A year ago a Samsung LED Series 7 in 40” without the 3D feature was launched with a RRP of approx $3299 whilst today the new Samsung LED 3D Series 7 in 40” has a RRP of $2899.

"We always knew that 3D was going to capture the attention of the Australian public but we knew that in order for it to be truly successful we needed to launch it at a price point that the ordinary family could afford. We've had an overwhelming response following the first days of product in store suggesting we got that price point right,” said Mark Leathan, Head of Marketing, Consumer Electronics, Samsung Electronics Australia.

"We are excited to be the first company to provide 3D TV to Australia.”

Available in store now is the LED 3D Series 7, with a RRP of $2899 for 40”; RRP of $3699 for 46” has and RRP of $4799 for 55”. The Samsung Blu-ray player retailing at $599 RRP.

For information on 3D safety and viewing in 3D mode go to Samsung 3D LED TVs combine LCD screens with LED edge-lights.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit
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