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Samsung Creates A Faster, Stronger, Smarter Marketing Structure

Samsung Creates A Faster, Stronger, Smarter Marketing Structure

Posted by samsung
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SYDNEY, Australia - September 16, 2010 - Building upon the 2010 momentum to create a highly engaging and most preferred brand amongst consumers and retailers, Samsung Electronics Australia has today announced a dynamic new marketing structure to help propel the company towards a truly iconic, consumer lifestyle brand positioning.

Led by Lambro Skropidis, the current Head of Marketing for the Corporate Marketing Division, the newly formed Marcomms and Corporate Marketing team will include marcomms focused marketing staff from each of Samsung's product divisions across AV, Mobile, Home Appliances, IT and Digital Imaging, who join the current corporate marketing team.

Structured with some blue-chip heavy-weights from across the marketing industry to manage key functions, the newly centralised marketing team will work collaboratively on the collective goal of growing Samsung's brand and increasing consumer preference, whilst at the same time delivering expertise for each of their product divisions.

"Our ambition to build the most iconic, leading and consumer loved brand is quite aggressive. We want our brand to be transformed into this position over the next few years. To do that, we believe we will need to approach our marketing activities in a different way. Our aspiration from a marketing perspective is not only to be the best in the industry, but to be the best in class overall,” said Lambro Skropidis, Head of Marketing for Marcomms and Corporate Marketing, Samsung Electronics Australia.

"The formation of our new Marcomms and Corporate Marketing team will help drive our marketing communications to the next level and help stimulate consumer demand and trade support to deliver an ongoing leadership and growth position in the years to come.”

Samsung has increasingly become known for its world firsts in cutting edge innovation and excellence across multiple categories in consumer electronics. In 2010 Samsung was the first manufacturer to launch 3DTV in Australia; was the first to launch and create the new category of compact DSLR cameras with the debut of the Samsung NX10; and launched the smartphone that globally holds the Guinness Book of World Records for the fastest texting with the new Samsung Galaxy ‘s' smartphone.

The structural change to the marketing team symbolically comes on the eve of the launch of the inaugural Samsung masterbrand TV campaign featuring Simon Baker as brand ambassador in Australia, which also brings all of Samsung's product categories under one banner. Bringing the strengths of all of the Samsung marketing teams together under one lead marks a sign of things to come for this world-leading consumer electronics giant.


About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

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