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Russian fashion designers learn quickly, unlike previous years. Russian Fashion Designers have now realized that fashion being a business, it is necessary to regularly create seasonal collections, develop a fashion series that their buyers expect, purchase sufficient amounts of fabrics and accessories, efficiently promote their brand on the market, and so on.
The Russian fashion industry loves the putting on large spectacular shows and holds three Fashion Weeks in Moscow every season.
Despite this fashion rage, many Russians prefer to buy foreign brands.
Russians reveal their old Soviet habit of taking "imported" to mean "brand-name" and "of better quality." In other countries, the local inhabitants gladly buy clothes that are made by local fashion designers. They do so not only out of patriotism. In the first place, clothes made in a common cultural and climatic environment make you feel more comfortable in every sense of this word; secondly, locally made clothes are just plain cheaper.