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Streetcar is an important tool in Zipcars arsenal for increasing its market share in London, a city that Zipcar anticipates could become "one of the world's largest car sharing markets based on its commuting characteristics, financial burdens of car ownership, demographics and other factors." But if UK authorities determine that the transaction may result in a substantial lessening of competition in any relevant market in the United Kingdom, then Zipcar may have to unwind the transaction, a move that the company says would hurt its financial results...

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