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Comments (rss feed) Edward Worrow - 01 Nov 08:14 The name? Well, sources say, Blekko was just an early name, culled from a url that CEO Skrenta owned for a server he had in college.

The company went through an arduous process of hiring a naming firm and consumer testing, only to find they thought the expensive, tested name was boring and not memorable.Blekko, ugly as it may be, somehow sticks in people's heads..

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