Posting ads for 47 years
MenÃ¢â‚¬â„¢s magazine Zoo Weekly has come under fire from health experts after launching a online contest offering breast implants to the value of $10,000 to Ã¢â‚¬Å"the girl who deserves it mostÃ¢â‚¬Â.
The magazine has outraged womenÃ¢â‚¬â„¢s health specialists by urging men to Ã¢â‚¬Å"winÃ¢â‚¬Â their girlfriend a boob job by sending in shots of her cleavage.
Ã¢â‚¬Å"IÃ¢â‚¬â„¢m disgusted and appalled, and very doubtful they can even offer major body modification as a prize,Ã¢â‚¬Â said public health researcher Dr Jenny OÃ¢â‚¬â„¢Dea, of the University of Sydney
WomenÃ¢â‚¬â„¢s health specialists and the Australian Society of Plastic Surgeons disagree with the magazine, branding the contest as being a poor-taste publicity stunt that is unethical and possibly illegal
The contest involves competitors to send in pictures of the intended contestantÃ¢â‚¬â„¢s cleavage, which would then be voted on by readers.
President of the Australian Society of Plastic Surgeons, said the organisation strongly disapproved of the stunt.
He said any surgeon who agreed to carry out the operation may be in breach of medical ethics and even the law.
A publicist for the magazine said the surgeon was still yet to be confirmed. Asked if she was aware that such a competition may be illegal, she said Ã¢â‚¬Å"that may be the case but thatÃ¢â‚¬â„¢s something the winner can sort out directly.Ã¢â‚¬Â
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