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The New Ionic Bulb

The New Ionic Bulb

Posted by jsilva
Posting ads for 9 years

Zevo-tek sells ionic light bulbs that save energy (CFL bulbs that last 10 times longer than the regular bulbs that are being banned by the government) So eventually everyone will only be able to buy these energy bulbs anyway. The big plus is that it is also an air cleaner. It has a filter in it that creates ions that latch on to dust, pollen, dander, smoke and other pollutants and takes them out of the air. see it for yourself.

When coming out to market with a brand or product, the bigger the existing market the better... We all know that lightbulbs are used by everyone: the average U.S. home uses 45 light bulbs in 30 light fixtures (115 million U.S. households - that's 3.5 billion light fixtures total)...thus easy to see why 5.5 million light bulbs are bought everyday in America:

The next step is to buy the patent outright or ensure if possible close ties with the inventor of the product if there is one to ensure patent saftey from this case ZVTK is partnered with the inventor of the Ionic Bulb Jason Ryu - he owns shares of ZVTK and is an active partner.

Next, consider the existing competition in your market - in ZVTK's case it is Viatek and their own ionic bulb. Problem for Viatek though, because Jason Ryu the inventor signed contracts with ZVTK - Viatek was sued in court of law and ZVTK won the case. After being sued Viatek now has to pay ZVTK royalties on every bulb sold - like if Coke had to pay Pepsi royalties becasue they used their formula (EDGAR Dec 2008 about 90% down on page...)

Next, the timing to come to market is key, and could be the difference of success or failure. Our society is in the midst of a 'Green Revolution' and many nations will be banning incandescent light bulbs in the next four years, including the U.S.

Furthermore in terms of timing, "As Seen on TV' brands have been uptrending all year and are now a full retail force in of themsevles as 2009 was a breakout year for DRTV brands (i.e. do you remember seeing 'As Seen on TV' brands at Walgreens, CVS, Rite Aid and Target in years past? While shopping this week check out these retailers' Christmas in-store ad circular's and notice all the critical ad space given to 'As Seen on TV' brands). CNBC 4 weeks ago did a special on the growth of the DRTV market all about this success:

ZVTK is selling their Ionic Bulb amid one of the largest markets on earth - light bulbs, has the patent to sell the brand, will get royalties from their biggest competitor, and will have 'As Seen on TV' on the front of its package right when this logo is red hot in retail - all the while countries are banning CFL's main competition incandescent light bulbs...

That's why ZVTK has been referred to as 'The Perfect Storm' of Potential for 2010...

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