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The Jensen Project

The Jensen Project

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In this publicity image released by Procter " > PhotoBy DAVID BAUDERAP Television WriterNEW YORK -- If you watch NBC's "The Jensen Project" on Friday, you probably won't realize how much the science fiction movie owes to toothpaste and diapers.The science fiction movie is part of a broader narrative being written by the world's largest retailer and the world's largest consumer products company.

It is produced and bankrolled by Wal-Mart Stores Inc..

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