The Jensen Project

In this publicity image released by Procter " > PhotoBy DAVID BAUDERAP Television WriterNEW YORK -- If you watch NBC's "The Jensen Project" on Friday, you probably won't realize how much the science fiction movie owes to toothpaste and diapers.The science fiction movie is part of a broader narrative being written by the world's largest retailer and the world's largest consumer products company.

It is produced and bankrolled by Wal-Mart Stores Inc..

Source: http://www.miamiherald.com/2010/07/15/1731941/2-of-nations-biggest-advertisers.html