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New Ebook Shatters Trade Show Giveaway Myths

New Ebook Shatters Trade Show Giveaway Myths

Posted by PromoReThink
Posting ads for 8 years

(Leslie, MI. June 6, 2009) Michael Crooks, Crooks Advertising Alliance, Leslie, MI, announces the simultaneous launch of and his new eBook, "ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away.” The eBook, will be the basis of his presentation at PPAI EXPO 2010 at Mandalay Bay in Las Vegas in January. According to Crooks, those who wish to survive the coming promotional marketing industry shakeout will benefit from

"PromoReThink challenges the status quo by looking beyond the obvious and revealing a truth that often is 180 degrees from current practice,” says Crooks. "The majority of the industry focus is on product and pricing. We've forgotten that promotional products are a marketing medium and must be backed by sound ideas to be truly effective. The PromoReThink goal is to open some eyes … some minds, and help people survive the forthcoming industry meltdown that's looming just over yonder.”

"ReThinking Trade Show Giveaways” is the first product offering, gaining positive reviews from some of the top people in the promotional products industry such as David Blaise, Top Secrets of Promotional Products.

"In ""Rethinking Trade Show Giveaways,"” Crooks demonstrates how to create effective tradeshow promotions with vivid examples, unswerving logic and an excellent blend of strategic and creative thinking," says Blaise.

MaryAnne Morrill, editor in chief, Brilliant Results magazine, has worked with Crooks for nearly 2 years. She says Crooks'unabashed view of the world around him and promotional marketing in particular is refreshing.

"His insights strip away the status quo and reveal the obscure obvious - causing the reader to wonder how they missed something so apparent," says Morrill.

Crooks operates Crooks Advertising Alliance that oversees Crooks Advertising,,, PromoRethink,com and soon,, a testament to his firm belief in the power of niche marketing. Crooks, is a 25 year advertising and promotional marketing veteran. Contact Crooks through

Crooks Advertising Alliance
Michael Crooks
2776 Eden Rd • Leslie, MI 49251

[email protected]

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