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Posting ads for 49 years
During the 2010 cycling season, Lance Armstrong, LIVESTRONG founder and chairman, cancer survivor and champion cyclist, and the members of Team RadioShack honored everyday heroes in the fight against cancer through "I RIDE FOR LIVESTRONG," an initiative of the LIVESTRONG Global Cancer Campaign.

For 12 days in May and during the Amgen Tour of California, LIVESTRONG played host to "I RIDE FOR LIVESTRONG," an interactive online game that allowed participants to ride for a loved one affected by cancer..

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