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Kelley Blue Book

Kelley Blue Book

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The woes of the U.S.

auto industry, including bankruptcies by two of the Big Three, haven't yet dampened online interest about their brands.

Three of the five car brands gaining the most consumer interest on Kelley Blue Book's Web site in May were domestic nameplates, according to a study of online traffic patterns by the Irvine, Calif.-based resource for vehicle buyers and sellers.Ford and General Motors' Chevrolet topped the list of KBB.com's "upward climbers," and Chrysler's Dodge came in fourth.

Volkswagen and Kia rounded out the Top 5 of car brands enjoying the biggest gains in traffic on the Web site from May 2008 to May 2009.

"Ford undoubtedly took the top spot because it managed to avoid bankruptcy," theorizes Jack Nerad, executive editorial director for Kelley Blue Book and kbb.com.

"Because gas prices have returned to more normalized levels compared to last year, the domestics have benefitted even further with their increases in share of market interest as people research fuel-efficient brands like Toyota and Honda less."

http://www.chicagotribune.com/business/chi-domestics-gain-090624-,0,3556203.story
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