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Innovative New Product from Bandai America Inc.

Inspires Girls to 'Style Their Imagination'CYPRESS, Calif., July 20 /PRNewswire/ — Be it flirty florals, subtle hues or breathtaking brights, the world of young girls will be transformed into a fashion fantasy that can unfold anytime, anywhere.

Bandai America Inc.

introduces a new fashion design activity, Harumika, which allows girls to create stylish outfits using swatches of signature, ready-to-use fabrics.

Styled around a three-dimensional dress form that locks the look in place using a patent-pending Style Lock System(TM) with no sewing, gluing or cutting required, girls can create a new design every time(TM).(Photo:"Girls today are incredibly trend conscious and fashion forward.

Harumika provides an exciting and fun way for girls to express their creativity and experiment with designing fashions that are personalized and unique," said Danielle Armbrust, director of marketing, Bandai America Inc.

"Harumika is a whole new way for girls to play!"Harumika is currently rolling out on shelves at Toys "R" Us and Target stores nationwide.

Harumika's Fall line will include a variety of fashion forward fabrics to allow girls to create their own fashion collection.Related NewsBeyonce Knowles says her influence on young girls can be ''scary"Obama’s brother denies sex assault on young girlsGirl-lover Danielle Radcliffe says females are heavenly creaturesOld man lynched for being a 'wizard' in West BengalGirls as competitive as boys Â- but just more subtle in their tacticsCelebrity Photo Gallery
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