Posting ads for 47 years
This is definitely the ultimate in footwear. The Fitflop has its own built in gym. Whilst wearing it on your feet it works out your butt and legs whilst you walk.
The Fitflop also helps posture. It comes in sizes 4 to 8 and in colours red, black and limited edition blue.
The idea of the Fitflop came from Marcia Kilgore who founded Bliss Spa and the science bit came from Dr David Cook and Darren James who are based at the Centre for Human Performance in South Bank, London.
The design of the Fitflop mimics the effect of walking barefoot. They are designed for everyday walking and not for sport.
Fitflop have stated on their website that the shoe is not suitable for:
People who go hill or mountain walking
People who wear orthotics