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Donna Karan

Donna Karan

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DKNY has just signed a sponsorship deal with the New York Yankees, making the company the first fashion sponsor to have a permanent home in Yankee Stadium."Donna Karan created DKNY to capture the spirit of New York and the people who live here, including the most successful baseball team in history: the Yankees," Mark Weber, chairman and CEO of DKNY told WWD.

"This unique sponsorship gives DKNY a direct way to reach the consumer and also provides enormous visibility among the loyal, passionate audience — the millions of fans who visit Yankee Stadium each year, and the many millions more who watch Yankees games on television."DKNY will sponsor the Dugout Lounge and may participate in community-focused programs

Source: http://www.longislandpress.com/2010/04/16/dkny-moves-into-yankee-stadium/
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