Direct Mail Copywriters
Posting ads for 8 years
Direct Marketing Copywriters and Emotions.
We as humans are emotional creatures. So why do so many direct marketing copywriters try to sell products and services through the use of logic?
Logic is for the laboratory and the engineersâ€™ workshop. Not for the salesman, and whether realised or not, driect marketing copywriters are salesman. Copywriters are salesmen that arrive in an envelope.
Direct marketing copywriters are salesmen that have to instantly grasp their prospects attention, hold that attention all the way through to the close and then get the prospect to open their wallet as if by magic.
Plus, in most cases direct marketing copywriters have to get the reader to part with money for products or services they have yet to
Direct maeketing copywriters have a task that based on logic alone is virtually impossible to perform. Only a child would believe a story about a frog who read a letter that turned him into a prince! Yet this is the task of copywriters. A direct marketing copywriters job is to perform magic!
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