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Democrat And Chronicle

Democrat And Chronicle

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The Democrat and Chronicle and again ranked No.

1 in reaching a higher percentage of adults in their market than any other daily news organization among 81 large U.S.

cities, according to a study by Scarborough Research.The study, reported Wednesday by the trade publication Editor & Publisher, said 80 percent of adults in and near Rochester read the newspaper or its Web site on at least a weekly basis.A group of five newspapers serving adjacent areas in Wisconsin, including Green Bay, had the second best reach at 72 percent, Scarborough said.

The others in the top five were The Des Moines Register and two upstate papers, The Post-Standard in Syracuse and The Buffalo News.This was the fourth consecutive semiannual study by Scarborough, a New York City-based research company, that ranked the Democrat and Chronicle first in overall reach and in the reach of its print edition alone.

The 80 percent reach was unchanged from Scarborough�s previous report, issued in January.�The Scarborough report confirms for me that the dedication, innovation and hard work of our staff to produce top-notch journalism continue to make the Democrat and Chronicle a must-read with our community,� said Ali M.

Zoibi, president and publisher of Democrat and Chronicle Media Group.

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