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Concept 1

Concept 1

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Concept 1 shoes, created by Althletic Propulsion Labs, have been banned by the NBA for the upcoming 2010-2011 NBA season.For the first time in its 64-year history, the NBA is prohibiting its players from wearing the new line of $300 sneakers that claims to increase vertical leap."Under league rules, players may not wear any shoe during a game that creates an undue competitive advantage," the NBA said in a statement Tuesday.Sign-up for Our Heart Health Newsletter Check out a sample newsletter The Los Angeles-based company was founded by twins Adam and Ryan Goldston, both former USC basketball walk-ons whose father worked in the shoe industry.The brothers said Tuesday that many NBA players, including about 30 percent of the rookie class, expressed interest in the shoes but they wouldn't reveal names because the players had signed with other companies.The company is exploring a potential expansion into select athletic footwear and sporting goods retailers.Tweet0 Comments | Post a comment ...

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