Posting ads for 47 years
The China Barbie website has been registered to a company called Global China Networks LLC, but the site is in fact operated in Hollywood, Fla, by resident Terri Gibson. Mattel has filed for damages of $100,000 upwards, Mattel have also asked that any profits that Global China Networks have made will be given to them as well.
The toy maker Mattel has been to court so put across that the name of their Barbie Doll does not belong on and adult site, when I say adult I do mean pornographic and that has angered Mattel Inc. as it is not a good image for their Barbie Doll which is aimed at young girls.
The website in question is called China Barbie, and Mattel filled the lawsuit in U.S. District Court in Manhattan. The toy maker has said that China Barbie has tried to benefit from the clean-cut Barbie Doll which has been around for 48-years. The lawsuit has been filed so that Mattel can protect the image of the Barbie name generates over $1.6 billion.