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There are over 200 factors in how a website may rank on a search engine. These factors are generally not offered to the public so the SERPs will not be manipulated by any single user or company. A search engine marketing can only offer an individual their SEO theories in how they obtain high rankings for quality keywords. They should also provide search engine results from websites they have or currently working on. This will demonstrate if their mindset for search engine optimization is closer to the 200 factors than other companies. Not all companies have the same experience or expertise, and the amount of knowledge they possess will be the turning factor for your success.
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