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Bristol Motor Speedway

Bristol Motor Speedway

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We're excited that the dealers elected to renew this sponsorship because we feel Bristol Motor Speedway is one of the top assets in NASCAR," said Tim Duerr, Ford's North America motorsports marketing manager.

"We get the highest percentage of return on our trackside racing investment when we activate at Bristol because we can do so many things with our vehicle display, pace cars, and pre-race driver introductions..

Source: http://www.motorsport.com/news/article.asp?ID=382966&FS=
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