Blue Haven Profile
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From its beginnings, launching first in business to build vinyl-lined aboveground pools, Blue Haven has grown to be recognised the world over as an innovator in the swimming pool and spa industry.
The first range of vinyl-lined aboveground pools were designed ‘strong enough to hold an elephant'. Built with JUMBO strength and JUMBO durability, Blue Haven's elephant brand quickly became as well know as Vegemite or Aeroplane Jelly.
Today, Blue Haven offer the largest range of products and services in the industry and make the backyard pool a more affordable option than any other builder due to huge volume buying power.
Ray Awadallah founded Blue Haven Pools after working as a pool salesman over 35 years ago. "Pools were something new to me. I always lived in a unit and saw them as a luxury. After I started selling them, I could see the possibilities for a successful business by making pools an affordable luxury for hard working families,” he said.
With its evolving business strategy the business has grown tremendously in the past decade. It is proudly the home to over 500 team members and 250 display pools and spas; making up the largest display centres in the Southern Hemisphere.
Blue Haven Pools has consistently won awards for design innovation and takes part in a number of community initiatives. Water conservation and sustainability solutions are part of the company's immediate growth and future vision. With the help of Jamie Durie's design team at PATIO, Blue Haven's consultants are now able to advise customers of ways to save water in the garden and be water wise.
Blue Haven is completely family-owned and operated throughout Sydney and Central Coast. The Newcastle and South Coast offices are franchised, offering local service, trades and management to clients. The franchisees also run their businesses with their families.
Blue Haven Pools is more than just a family business. It is an innovator and industry leader that is committed to providing both a good product and great service to their customers and to the community.
Pull-quote- "Blue Haven Pools prides itself in building the largest volume of pools at the lowest possible price” Remonda Martinez, Company Executive.
Pull-quote "We are constantly searching for progressive, dynamic and efficient suppliers who share our commitment and who are not afraid to step outside the square by implementing new concepts.” Remonda Martinez, Company Executive
Supply Chain Focus with Remonda Martinez, Executive Manager for Blue Haven
"The role our suppliers play is crucial for the smooth and efficient running of our business. We rely on equipment and goods to be delivered on time and in good condition. We have to meet deadlines for starting and completing the construction of pools and the successful delivery of spas. The other important criterion we look for is cost.
"Blue Haven Pools prides itself in building the largest volume of pools at the lowest possible price. To remain competitive in today's market we have to offer the best price without compromising quality. Our aim is to exceed our customer expectations. To help us in achieving this we have to work with our strategic partners to provide maximum benefit to our customers.
"Suppliers who provide superior pool and spa products at the lowest possible price are the ones we deal with. We look for efficiency in service and timely delivery of goods and suppliers who keep up with the latest technology and innovation. Professional, honest and reliable are attributes we always looks for in our suppliers.
"We have held the top position in the market by maintaining strong alliances with our suppliers and we are committed to keeping in front of the development in this field. To achieve this we have to choose the finest suppliers around who are also dedicated to similar goals. We are constantly searching for progressive, dynamic and efficient suppliers who share our commitment and who are not afraid to step outside the square by implementing new concepts.
"This year Blue Haven Pools launched their most exclusive range of accessories ever offered in a home spa. Before we started on concepts for this new line, we surveyed hundreds of home owners to find out what they were looking for in a spa. Out of this consumer research, our product development team has created spas with the most desired entertainment and performance features. This new range is virtually a home theatre in a spa with a LCD TV screen rising from inside the spa wall at the touch of a button and linked with high-fidelity surround sound speakers and mood lighting. Another spa in the new range, a built-in iPod cradle adds to the entertainment electronics. With these iPod-ready spas - an industry first - people can unwind to their favourite downloads or pod casts. Orders for the new home brand spa range have literally gone through the roof, proving to be the most successful products we've launched in the last decade.
"Enormous pressure is placed on suppliers when products sell well like this, in particular to products that require manufacturing. Supply must meet demand and continually be built with superior workmanship.
"To remain at the forefront of swimming pool construction and the latest push for sustainability, water conservation has become a major priority. Blue Haven Pools have been working towards a solution that will allow Australian families to enjoy the pleasure of a backyard swimming pool, whilst minimising the impact upon the environment.
"Innovation and creativity have driven our contribution to the Australian pool and spa industry since Blue Haven's beginning. Now, with the help of suppliers, Blue Haven Pools now offer the most sustainable pool in the industry. To maximise water conservation, Blue Haven provides filtration and sanitising equipment that use minimal amounts of water and a thermal pool cover to reduce evaporation. We also use a water sack to hold pool water during renovation and re-use this for re-filling. A wider mouthed skimmer box is also available so pools can go longer periods without a
top up from a hose, allowing nature to take its course and fill the pool with natural rainwater.
"Waterco, a market leader in the industry, supply Blue Haven Pools with the brilliant new pre-filtration device, which can help save up to 7,000 litres of water a year in an average pool and reduce filter maintenance. The MultiCyclone has won the SPASA NSW/QLD/SA for most innovative product award and also been given the seal of approval by the Save Water Alliance.
Prior to the release of the MultiCyclone, the project was discussed privately with Blue Haven to ensure the product could provide an answer to the current water quest. Blue Haven's relationship with Waterco has certainly assisted Blue Haven in achieving our company goals and objectives.”
About Blue Haven:
Blue Haven is completely family-owned and operated throughout Sydney and Central Coast. It is an innovator and industry leader & is committed to providing the largest range of both a good product and great service to its customers and community. It provides the backyard pool a more affordable option than any other builder. With its evolving business strategies, its business has grown tremendously in the past decade. Blue Haven has grown to be recognised the world over as an innovator in the swimming pool and spa industry. For more details visit http://www.bluehaven.com.au/